At the same time, I find it both interesting and sad that at the groups' joint annual meetings last year, the keynote speaker, Heather Hiscox of CBC's Morning News, was asked to advise the attendees on methods to get agriculture's many important messages to the rest of society. From this discussion, two points stuck in my mind:
- Agriculture has too many groups / opinions that muddle the message.
- When the media is looking for a contact to give a sound-bite to the media, they do not know who to go to.
It seems to me that by not merging their operations, has not learned from their advisors but ignored them.









